© 2016 All rights Reserved

 

 

 

 

 

AN ICONIC BRAND


Vitaminwater has long been a well respected brand not simply for its product, but

for it clean, intelligent packaging. Many people have played with the idea of redesigning

its just for fun. But none them ever seemed to hit on the initial simplicity that Glaceau

had with its first iterations of Vitaminwater. While at V&S, we worked very closely with

the coke design team and other designers around the world to bring upon the next

iteration of that simplicity. With tweaks to the overall packaging and an iconic new

take on what Vitaminwater had come to be, we created a new look true to its roots.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

HOW TO PLAY


With the global distribution of Vitaminwater, both product and brand, some

straightforward guidelines were absolutely necessary for a successful roll-out

across multiple nationalities. We worked tirelessly to say all that was needed as

concisely as possible, while still giving way to future creative expressions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ICONIC BRAND

HOW TO PLAY

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