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ORGANIC BEFORE IT WAS COOL


Made in Nature is a organic dried fruit brand that, while many don't know

this, has been around longer than the organic badge you see plastered on every

last product at the grocer. And they've been doing organic longer than that

too. The aged packaging was evidence. So They needed to refresh their

look for the new population of nutritionally discerning young folk.

 

 



 

 

 

 

 

 

 

 




EVEN BETTER


With a small team of creatives and account folk we tackled the challenge of

making a historically organic food brand feel fresh and new amidst all of the

"design-y" packages you've seen painted across the aisles of your local Whole

Foods. A refreshing and surprisingly vibrant look was the outcome of close

collaboration with the client and vast iteration internally at V&S



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TIME FRAME: 1 YEAR  TEAMMATES: NOAH CLARK, FABIEN DODARD  ROLES: DESIGN LEAD, ART DIRECTION, CREATIVE DIRECTION

ORGANIC

BETTER

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