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A GARAGE WITH GOOD INTENTIONS
Among all the hype around new cars being environmentally conscious
Green Garage saw a special, and very common, group of people – those who own
& love the car they have, but wish it could be a bit more friendly to mother nature.
They would provide servicing and products to bring those beloved cars into the
green-age. They just needed a compelling brand and unique garage experience to get
their message out strong and influence the world of car repair in a meaningful way.
We didn't stop at the typical identity collateral. We we're determine to make
this a special brand from every angle. Everything from service menus, to in-store
placards and artwork, to the restrooms – all were touched and done with discerning
taste. It was important to both Green Garage and us to make sure their brand
conveyed a welcoming, unique experience that also implied a strict eye for detail
honesty – a lot of what you don't get at a typical garage.
TIME FRAME: 1 YEAR TEAMMATES: NEIL RIDDELL, MELISSA RHYNER ROLES: DESIGN LEAD, ART DIRECTION, COPYWRITING, PRODUCTION
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