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Best Buy was just coming off of their "Future innovators" campaign and
wanted to create a vibrant in-store aesthetic that communicated the
overarching campaign message "When the technology is right, anything
can happen." We explored many compelling directions, but the one stood
out made Best Buy's large library of products and tech the centerpiece.
With this clever solution we were already working with brand equity
while developing a robust catalog to represent all of the different kinds of
tech Best Buy could offer its customers – especially for the imminent class
of "future innovators". A style guide was built and the look and feel was
brought to life across all of the traditional platforms.
To complete the whole in–store experience we created a
final diorama to be displayed hanging centrally in-store
during the back to school season.
TIME FRAME: 1 MONTH TEAMMATES: QIAN QIAN ROLES: DESIGNER, ART DIRECTOR
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