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Best Buy was just coming off of their "Future innovators" campaign and

wanted to create a vibrant in-store aesthetic that communicated the

overarching campaign message "When the technology is right, anything

can happen." We explored many compelling directions, but the one stood

out made Best Buy's large library of products and tech the centerpiece.



 

 

 

 

 

 

 

 

 

 

 

 

WORK SMARTER


With this clever solution we were already working with brand equity

while developing a robust catalog to represent all of the different kinds of

tech Best Buy could offer its customers – especially for the imminent class

of "future innovators". A style guide was built and the look and feel was

brought to life across all of the traditional platforms.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

EXTRA CREDIT

To complete the whole in–store experience we created a

final diorama to be displayed hanging centrally in-store

during the back to school season.



 

 

 

TIME FRAME: 1 MONTH  TEAMMATES: QIAN QIAN  ROLES: DESIGNER, ART DIRECTOR

Immersive

A LIBRARY

Centerpiece

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